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  3. E-Learning Adoption as a Bridge Between Digital Readiness and E-Entrepreneurship Intention: A Moderated Mediation Approach
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Muhammad Baqar Naqvi, Dr. Zargham Ullah Khan

E-Learning Adoption as a Bridge Between Digital Readiness and E-Entrepreneurship Intention: A Moderated Mediation Approach

University students, often seen as digital natives, are usually acquainted with e-learning platforms early in their academic careers to enhance their educational outcomes. Nonetheless, previous studies have shown inconsistent results about the correlation between digital readiness and e-entrepreneurship. This research sought to examine university students' views of digital readiness grounded on their experiences and to analyze the mediating effects of e-learning adoption and the moderating role of perceived behavioural control. The study included 300 students from different universities in Pakistan. The research used Process Macro to examine the relationship among students' views of digital readiness and E-entrepreneur intentions. The results underscore the essential functions of E-Learning adoption as a mediator and perceived behaviour control as a moderator in the correlation between students' digital readiness and E-entrepreneurship intention. Although students often expressed positive opinions on campus-based e-learning experiences, the research highlights the need for robust digital abilities and proactive involvement to attain academic achievement in digital learning contexts. These insights provide essential assistance for students, instructors, and academic administrators seeking to enhance the integration of e-learning in higher education.