Farah Naz , Kanwal Zahra , Tooba Lutfullah

Examining the Month of the Year Effect in Value Growth Portfolios: Empirical Evidence from the Pakistan Stock Exchange (PSX)

This study investigates the month-of-the-year (MOY) effect within value premium portfolios in the Pakistan stock market. Using data from 120 listed fi...

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Farhan Sarwar, Shahbaz Hassan Wasti, Tahreem Anjum

How Does Technology Anxiety and Technology Importance Influence Students' Adoption of the Learning Management System? A TAM Perspective

Learning management system has gained importance in the post-COVID-19 higher education era. However, just installing an LMS does not automatically gua...

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Hafiz Tahir Jameel, Sobia Pervaiz

The study on the review of kinesthetic based synthetic program for English literacy

This research synthesis investigated the effectiveness of synthetic phonic for improving the English reading skills of students with below average Eng...

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Irum Nadeem, Gul-e-Sehar, Khadija Arif, Shabee Fatima, Zunaira Fayyaz, Dr Anam Tariq

Trust as the Trigger: How Seller Credibility Mediates Motives and Impulse Buying in Pakistani Social Commerce

In order to explain the Urge to Impulse Buy (UIB) in Pakistan's high-risk social-commerce environment, this study creates and empirically investig...

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Dr. M Asghar Mughal, Dr. Waqas Zaki, Dr Nadeem Ayub Bhutta

Role of Academic Pressure on Students Employ ability Intentions: Mediating Role of External Support (Family and Professionals)

The current study aims to find out the role of academic pressure on students’ employability intentions. As previous studies have done limited research...

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Muhammad Baqar Naqvi, Dr. Zargham Ullah Khan

E-Learning Adoption as a Bridge Between Digital Readiness and E-Entrepreneurship Intention: A Moderated Mediation Approach

University students, often seen as digital natives, are usually acquainted with e-learning platforms early in their academic careers to enhance their...

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Khalid Mahmood Ahmad, Dr. Rizwan Ali, Dr. Ramiz ur Rehman, Isma Arif

CEO Incentives, Information Gaps, and Efficient Investment: When Does Governance Make a Difference

The current study examines the relationships between CEO job characteristics, ownership, and performance-based compensation, and firm-level investment...

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