Farhan Sarwar, Shahbaz Hassan Wasti, Tahreem Anjum

How Does Technology Anxiety and Technology Importance Influence Students Adoption of the Learning Management System: A TAM Perspective

Learning management system has gained importance in the post-COVID-19 higher education era. However, just installing an LMS does not automatically gua...

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Farah Naz, Veera Salman, Kanwal Zahra

Examining the Month of the Year Effect in Value Growth Portfolios: Empirical Evidence from the Pakistan Stock Exchange (PSX)

This research analyzed the calendar anomalies context in the value premium portfolios to identify the month of the year (MOY) effect in the Pakistan s...

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Roshani Haider, Sonia Zahid, Saadia Nauman, Dr Anum Tariq

Green Marketing and Sustainability: The Role of Brand Value and Authenticity in Consumer Choice

Brands are adopting green marketing techniques to improve their environmental performance and consumer perceptions in response to the growing demand f...

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Hafiz Tahir Jameel, Sobia Pervaiz

The study on the review of kinesthetic based synthetic program for English literacy

This research synthesis investigated the effectiveness of synthetic phonic for improving the English reading skills of students with below average Eng...

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Irum Nadeem, Shabee Fatima, Zara Qaisar, Dr Anum Tariq

Trust as the Trigger: How Seller Credibility Mediates Motives and Impulse Buying in Pakistani Social Commerce

In order to explain the Urge to Impulse Buy (UIB) in Pakistan's high-risk social-commerce environment, this study creates and empirically investig...

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