This research aims to explore the intricate relationship between social media usage and its impact on mental health, focusing on diverse dimensions such as sleep patterns, reliability of available data, and the comparison between online and in-person friendships. Employing a phenomenological philosophy, the study delves into the subjective nature of mental health experiences within the realm of social media interactions. Utilizing an inductive research approach, the study seeks to gather qualitative data through methods such as interviews, questionnaires, and content analysis. A longitudinal time horizon is adopted to comprehend the long-term effects of social media on mental health, necessitating the tracking of changes and trends over time. Both primary and secondary data collection methods are employed, with a purposive sampling technique used to select participants representing varied social media usage, demographics, and mental health experiences. The review of literature emphasizes the dual nature of social media impact, acknowledging both positive and negative aspects. Specifically, the study focuses on poor sleep and social media, depression linked to social media use, and mental health issues arising from social media interactions. Each aspect is linked to existing theories such as social cognitive theory, emphasizing the importance of understanding individual perceptions and behaviors within the context of social media. To reinforce the theoretical foundation, survey questionnaires are provided for each aspect, addressing sleep patterns, depression, and mental health issues. These instruments aim to elicit insights into participants' social media usage habits, experiences, and their perceived impact on mental health. This research seeks to contribute valuable insights into the nuanced relationship between social media and mental health. By employing a qualitative approach, it endeavors to capture the diverse experiences and perspectives of individuals, laying the groundwork for a comprehensive understanding of the multifaceted dynamics between social media and mental well-being. The study aims to inform strategies for promoting positive social media use and mitigating potential negative effects on mental health.

Keywords: Customer satisfaction, market trends, social media, mental health, and positive social media.